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General

Telefonica simplifies Movistar logo in time for Christmas

Wednesday 23 November 2016 | 15:11 CET | News
Telefonica has announced the launch of a simpler, leaner 'M' logo for its Movistar brand as part of its recently-unveiled Galaxia campaign. The new brand identity is described as "young and modern" and designed "to symbolise the new business challenges and positioning of the company." It will be reproduced in blue and green, together with the "Elige Todo" ("Choose All") slogan where appropriate. The new identity will be launched this week in Spain to coincide with the company's Christmas campaign before being rolled out in Colombia, Argentina and Central America, as well as all other

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Categories: General
Companies: Digital+ / Movistar / Telefonica
Countries: Central America / Latin America / Spain
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