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General

Telefonica to create 15,000 videos at Madrid bike festival

Friday 2 October 2015 | 09:17 CET | News
Telefonica has announced that it will be filming 15,000 personalised videos as part of its sponsorship of the Movistar Bike Festival to be held in Madrid on 04 October. The event is expected to attract 100,000 participants with the first 15,000 having a special chip attached to their bib numbers. The chip will record the movements of the cyclist at various points on the route, allowing Telefonica to create a video of their participation. A few days later the chip carriers will receive an email with a link to their own personalised video of the event, which they can then share via social

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Categories: General
Companies: Movistar / Telefonica
Countries: Spain
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