Telefonica to roll out sponsored data across footprint

Tuesday 14 February 2017 | 08:43 CET | News
Telefonica has announced an agreement with Datami to commercialise brand-sponsored mobile data across its entire network. Top regional brands ifood, Mercado Libre, Netshoes and Privalia are already running sponsored data campaigns with Telefonica, which first deployed the Datami platform in Brazil last August. The platform is now commercially active in nine countries including use cases that span sponsored data apps/web, sponsored data video and call-to-action data rewards. The operator said it plans to roll out the Datami platform to more of its territories during 2017.

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Categories: Mobile & Wireless
Companies: Telefonica
Countries: Latin America / Spain / World
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