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General

Telefonica unveils Movistar TV ad campaign with Nadal, Rossi

Wednesday 4 March 2015 | 15:18 CET | News
Telefonica has announced the launch of a new multi-channel Spanish advertising campaign for its Movistar Fusion TV service starring elite sportsmen such as tennis player Rafael Nadal, motorcycle racers Valentino Rossi and Jorge Lorenzo, and cyclist Alejandro Valverde. The ad campaign has been created by the McCann agency and will appear on TV, YouTube, social media, print media, radio stations as well as in cinemas throughout Spain. The underlying message is that sport has gained in intensity since Nadal appeared on the scene and the way of watching it has to keep up. Nadal, Telefonica's new

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Categories: General
Companies: Movistar / Telefonica / Telefonica Espana / YouTube
Countries: Spain
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Comments

I love it! and I love more the fact that you get that Rafa Nadal changed the game of tennis. Forever. Suddenly everyone's a tennis fan ... yeah baby!
Loretta Chan-Sam @ 5/3/2015 - 17:00


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