Telefonica's A2P SMS business up 22% in 2014-15

Tuesday 12 July 2016 | 11:45 CET | News
In spite of the growing popularity of OTT messaging apps such as WhatsApp, Telegram and Viber among consumers, the use of SMS as a channel for business communications will continue to grow over the next 10 years as more companies adopt A2P (Application to Person) services, according to a new report released by Telefonica. The wide-ranging study investigates the development of SMS and its application for business, with Telefonica's own A2P or bulk SMS business growing 22 percent globally in 2014-15. The report adds that the ability of SMS to reach 99.99 percent of mobile devices globally with

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Categories: Mobile & Wireless
Companies: Telefonica / Viber / WhatsApp
Countries: World
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