Telenor Norway says World Cup causes peak mobile traffic in July

Friday 10 August 2018 | 12:10 CET | News

Telenor Norway said it the FIFA World Cup men's football tournament in July caused peak streaming traffic on its mobile network, with upturns also in use of Snapchat and MMS during the hot summer. There was one five-minute period during the world cup when traffic reached a record 108 Gbps, which was slightly higher than the Winter Olympics peak.

YouTube is the most popular service for mobile streaming, and its traffic was approximately 50 percent higher than at the beginning of June. Netflix saw the greatest increase over the summer holidays, with 100 percent more traffic in the middle of the period compared with a similar day in early June. Snapchat traffic was up by the same amount, while Facebook and Instagram had rises of 50-60 percent compared with June.

Facebook users tend to be more active in the mornings, but Snapchat customers do not reach the same level of activity until 11:00 hrs, after which they match Facebook. Pokemon Go activity rose after the schools shut for the summer in mid-June, and during the holidays, traffic was about double that of the same period in 2017.

Almost 12 million images were sent via MMS on Telenor’s Norwegian mobile grid in July, up by 500,000 year on year. SMS traffic rose, too, with 438 million texts sent. However, more than half of such messages come from businesses such as banks, dentists and security alarm companies.

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Categories: Mobile & Wireless
Companies: Telenor Norway
Countries: Norway
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