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General

TELIA, CNN LAUNCH INTERNET NEWS SERVICE

Thursday 8 May 1997 | 00:00 CET | News
Telia, state-owned firm, and CNN (US), TV firm, will launch Svenska CNN on 26 May 1997. Svenska CNN will be distributed on the Internet. CNN plans to make Sweden its test market for its new region-based strategy which aims to move distribution and news gathering closer to the national advertising markets. This will be Telia's most open move into news media. Svenska CNN will combine CNN's international news with locally-produced Swedish material. CNN selected Sweden for the trial because the Internet market is mature and Swedes have a good understanding of English.

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Categories: General
Countries: Sweden
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