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Wireless

Telia Sweden says digitisation could make shopping in physical stores more of an event

Thursday 17 May 2018 | 14:00 CET | News
Telia Sweden said that the role of physical shops are changing as e-commerce continues to grow, and they need to adapt and use digital technology to make shopping more of an event than an errand. It said seven out of ten consumers like to enjoy culture, leisure, food, travelling and fitness, so shopping should become an activity, too. Four out of ten consumers said they would visit a shop more often if it had something extra to offer, such as a restaurant or creche.

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Categories: Internet / Mobile & Wireless
Companies: Telia
Countries: Sweden
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