Teradata, Localz team up on location-based marketing tech

Wednesday 14 October 2015 | 13:58 CET | News
Teradata, a big data analytics and marketing applications company, has announced a new global partnership with mico-location specialist Localz to provide location-based individualised marketing services to companies worldwide. The partners' combined data-driven marketing products will be provided through integration of Teradata's Integrated Marketing Cloud with Localz' Spotz micro-location technology platform. Teradata said marketers can use the software to send contextually relevant messages based on where consumers are in the physical world, drawing on historical and real-time information

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Categories: Mobile & Wireless
Companies: Teradata
Countries: World
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