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IT

Teradata to buy Israeli start-up Appoxee - report

Tuesday 13 January 2015 | 13:55 CET | News
Analytics data services company Teradata has agreed to acquire Tel Aviv-based startup Appoxee for USD 20 million, the Wall Street Journal reported, citing sources familiar with the matter. Appoxee was founded by Elad Kushnir and Itay Levy in 2011. Teradata was not available for comment. Following the acquisition, it will form Teradata's research and development centre in Israel. Appoxee's software enables companies to send personalised, automated mobile push notifications to customers as part of their marketing efforts. The software integrates with enterprise-level customer-relations

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Categories: IT
Companies: Teradata
Countries: Israel
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