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Third of Portuguese shop through social networks

Friday 20 November 2020 | 10:50 CET | News

A third of the Portuguese (33.2%) already shop through social networks, an increase of 3.3 percent compared to 2019, according to a Marktest study. The vast majority of those who made purchases on social networks used Facebook (72.6%). Clothing (34%), footwear (13.4%) and household items (9.7%) are the products most reported to have been purchased directly from social networks. 

Significantly, 76.1 percent of respondents who have already bought on social networks are satisfied with their shopping experience, the highest figure since 2013.



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Categories: Internet
Countries: Portugal
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