Third of UK broadband homes subscribe to OTT - study

Tuesday 10 November 2015 | 11:05 CET | News
A total of 3 percent of UK broadband homes cancelled an OTT video service subscription in the last 12 months, according to research by Parks Associates. The study shows that one third (33%) of UK broadband households currently pay for an OTT subscription. In the US, around 9 percent of US broadband homes have recently cancelled an OTT service subscription, and 59 percent currently subscribe. The research firm finds that service cancellations and switching are an evolving part of viewer consumption and buying habits in the US market, a trend that is beginning to emerge in Western Europe.

Thank you for visiting Telecompaper

Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.


Already registered?

Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Categories: Internet
Countries: United Kingdom / United States
::: add a comment
This article is part of dossier


Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


OTT video penetration hits 55% in UK, 51% in France

Published 29 Mar 2016 11:05 CET | Europe
OTT video usage is continuing to rise in Western Europe but has yet to reach the same level as in the US, according to Parks ...

33% of UK broadband homes subscribe to OTT video - study

Published 12 Jan 2016 11:07 CET | United Kingdom
One third (33%) of UK broadband homes were subscribed to an OTT video service as of Q3 2015, according to the 'Connected Consumer ...

22% of US smartwatch owners will use them for smart homes

Published 29 Oct 2015 16:52 CET | United States
Around 22 percent of those who own or intend to buy smartwatches in the US will use them for home control and automation, ...

Global 4K UHD TV sales to reach over 330 mln in 2019

Published 15 Oct 2015 10:42 CET | World
Global sales of 4K UHD TVs will reach more than 330 million by end-2019, up from 2 million in 2013, according to the latest ...

Two-thirds of US broadband homes use streaming audio

Published 14 Oct 2015 14:40 CET | United States
Two-thirds of US broadband homes use a streaming audio service, according to new research from Parks Associates. The study found ...

Some 10 percent of US broadband homes are cord cutters

Published 09 Oct 2015 09:26 CET | United States
Some 10 percent of US broadband homes are 'cord cutters' who have cancelled their pay TV service to use online video sources ...

2.5 mln EU households to have smart home controllers by 2019

Published 28 Sep 2015 14:04 CET | World
A total of 2.5 million Western European households will have a smart home controller by 2019, according to a research by Parks ...

Roku accounts for 34% of streaming TV device sales in US

Published 21 Aug 2015 14:19 CET | United States
Roku sold 34 percent of all streaming TV devices sold in the US in 2014, followed by Google with 23 percent, according to new ...