TIM, Ducati join forces to launch safe driving initiative

Monday 15 September 2014 | 09:57 CET | News
TIM and Italian motorcycle manufacturer Ducati announced a new safe driving initiative at the San Marino Grand Prix. The joint project, dubbed '#TIMguardaavanti' ('#TIMlookahead'), was presented by Ducati MotoGP riders Andrea Dovizioso and Andrea Iannone and is aimed at raising awareness among children, motorcyclists and drivers about the danger of answering the phone, reading and writing messages, checking and posting content on social networks, and even taking pictures, while driving. The initiative will be supported by a series of events featuring Ducati team riders and other personalities

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Categories: General
Companies: TIM
Countries: Italy
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