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General

TIM unveils 2,500 square-meter 'green billboard' in Milan

Friday 23 June 2017 | 11:35 CET | News
Telecom Italia (TIM) has unveiled what it describes as Europe's largest "green billboard" in Milan city centre. The 2,500 square-meter advertising panel has been affixed to the Municipality Services Tower in Via Melchiorre Gioia near the centre of the northern Italian city. It was created with a special multi-layer fabric called "The Breath" that absorbs air pollution and "exploits the natural recycling of air without being powered by energy sources," said the company in a statement.

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Categories: General
Companies: Telecom Italia / TIM
Countries: Italy
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