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Broadband

Time Warner aims to win back cord cutters with fewer ads

Friday 13 November 2015 | 09:05 CET | News
Time Warner told investors that it plans to test reducing the number of ads shown on some of its Turner cable channels, starting with those targeting young viewers, such as TruTV. Variety reports that for youth channels the plan is to decrease the volume of advertising to 10-11 minutes per hour, compared to 18-19 minutes at present. Instead of referring to an around 43 percent drop in advertising minutes, Time Warner described the move in its analyst call as a planned increase in the amount of programming by around 21 percent per hour.

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Categories: Broadcast & Satellite / Fixed
Companies: Time Warner Cable / TruTV / Turner Broadcasting System
Countries: United States
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