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TiVo signs audience research deal with Google

Wednesday 25 November 2009 | 06:03 CET | News
Digital video recorder services provider TiVo has entered into an audience research agreement with Google, whereby Google will licence and integrate TiVo television viewing data into its measurement of audiences for advertisements sold through Google TV Ads platform. This deal will enable Google TV Ads to draw on anonymous, second-by-second DVR viewing data from TiVo's stand-alone subscribers to substantially enhance the measurement and accountability of ad impressions for inventory sold using the Google TV Ads auction-based system. The TiVo sample covers all television signal sources

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Categories: Broadcast & Satellite
Companies: Google / TiVo
Countries: United States
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