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Broadband

Traditional TV advertising remains most popular platform in Germany

Thursday 12 October 2017 | 17:59 CET | News
Traditional TV is still the most popular platform for advertising, irrespective of the platform used for TV viewing, according to the study Broadcast to Narrowcast by YouGov. Even in the group of VoD users who have access to add-free content, 26 percent view TV advertising. Interestingly, the percentage is similar in the group of viewers of exclusively traditional TV or including additionally Pay-TV (27 and 28 percent, respectively).

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Categories: Broadcast & Satellite / Internet
Companies: ProSieben / RTL
Countries: Germany
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