Turkcell Germany rebrands as Lifecell

Friday 12 January 2018 | 14:45 CET | News
German-Turkish discounter and Telekom subsidiary Turkcell is set to rebrand itself and receive a new name as part of an effort to appeal to a wider customer base, reported Teltarif. Turkcell will be renamed Lifecell as of 15 January 2018 and begin offering additional services as well as mobile tariffs, Telekom told Teltarif. The new name should help the mobile brand reposition itself and expand its target audience beyond the German-Turkish community, said Teltarif.

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Categories: Mobile & Wireless
Companies: Lifecell / Turkcell
Countries: Germany
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