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Twitter sells MoPub for USD 1.05 billion

Thursday 7 October 2021 | 09:06 CET | News
Update: 7 October 2021 | 09:19 CET
Twitter has agreed to sell MoPub to marketing software company AppLovin for USD 1.05 billion. Twitter said it will now focus on its other owned and operated products, and namely its performance-based advertising SME offerings and commerce initiatives. CFO Ned Segal said the company wants to concentrate on the "massive potential" for ads on its website and in its apps.

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[07/10/2021 09:19- Update: added comments from AppLovin]


Categories: General
Companies: Twitter
Countries: World
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