U Mobile powers Berjaya Channels with 3G internet

Tuesday 2 July 2013 | 10:59 CET | News
Malaysian 3G mobile operator U Mobile is powering Malaysia-based Berjaya Channel's 1,000 digital TV screens across Klang Valley, Selangor, Pahang and Negeri Sembilan with high speed mobile internet. This collaboration between U Mobile and Berjaya Channel entails the use of U Mobile's E28 plan and broadband dongles in providing the mobile broadband data connectivity to deliver the advertisement contents across its 3G high-speed internet access and displaying the content on the BChannel digital screens. These screens will be carrying advertisements and creative developed by subsidiaries within the Berjaya Group, U Mobile and other participating vendors that have invested to widen their brand visibility through this channel, which will be featured in restaurants, convenience stores, shopping malls, pharmacies and other retail outlets. This collaboration also showcases U Mobile's capacities in providing products and services to entrepreneurs and small-medium enterprises in the form of high speed mobile internet. BChannel will start off the first phase of implementation with 1,000 screens and is currently working on deploying more sites to provide coverage to other high traffic areas in the country.

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