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Wireless

U Mobile unveils marketing targeted at switching customers

Tuesday 14 May 2013 | 03:04 CET | News
Malaysian mobile operator U Mobile has introduced new marketing directions and strategies. The company will market free data, free calls, and free SMS messages to entice mobile users to switch to U Mobile. The company will also reward prepaid customers through rewards programmes when they switch to U Mobile's network. In addition, the operator will enter into partnerships with players within and outside of the industry to offer consumers more benefits. U Mobile announced its partnership with messaging applications KakaoTalk and WeChat, which will offer U Mobile prepaid users on unlimited

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Categories: Mobile & Wireless
Companies: U Mobile
Countries: Malaysia
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