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UK competition watchdog examines use of personalised pricing for online shoppers

Sunday 4 November 2018 | 20:42 CET | News
The UK Competition and Markets Authority (CMA) is opening an investigation into the targeting of online shoppers through personalised pricing and search results. Companies use customer data and technology to offer consumers different prices for the same items based on factors including marital status and geography.

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Categories: Internet
Countries: United Kingdom
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