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UK connected TV ad revenues to reach GBP 220 mln in 2020 - study

Tuesday 12 September 2017 | 22:03 CET | News
The UK is the largest and most advanced connected TV advertising market in Europe, according to research released by video ad serving platform SpotX. Research and strategy consulting company MTM analysed the opportunity for connected TV advertising in the 'Big Five' markets in Europe. The report shows that the UK has an established connected TV advertising ecosystem, with GBP 115 million of advertising viewed on a TV connected to the open internet via streaming devices, smart TVs, set-top boxes and games consoles in 2016. 

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Categories: Broadcast & Satellite / Internet
Countries: United Kingdom
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