UK m-commerce to grow to GBP 53.6 bln in 2024

Monday 13 April 2015 | 10:54 CET | News
UK consumers are set to spend GBP 53.6 billion a year using their smartphones and tablets by 2024, compared with GBP 9.7 billion this year, according to research by Barclays. The bank also predicts a strong influence on overall retail sales from mobile devices. By 2024, nearly half (42%) of all retail sales will involve a mobile device in some way, through new targeting methods such as location specific in-store marketing, augmented reality and 'click and collect' services. With three-quarters of UK mobile phone owners using their device while on the go, more and more people are checking

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Categories: Mobile & Wireless
Countries: United Kingdom
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