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UK Millennials spend more time using new media - study

Thursday 14 January 2016 | 18:12 CET | News
The preference of UK Millennials for new media is mainly consistent across all life stages, according to new research by LEK. The research analyses the media habits of UK Millennials across six life stages. It shows that Millennial behaviour is viral and spreading to Non-millennials and older generations. Millennials (people aged 16-34 in 2015) spend a similar number of hours consuming media as older generations but use a different mix of media. Traditional media such as TV, radio and print account for just 35 percent of total media consumption for Millennials vs. over 60 percent for

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Categories: Broadcast & Satellite / Internet
Countries: United Kingdom
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