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UK spend on online video ads grows 46% in H1 to overtake banners

Monday 23 October 2017 | 09:34 CET | News
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The UK online advertising market has seen spending on video formats grow by 46 percent year-on-year to reach GBP 699 million in the six months to June, according to the latest IAB UK / PwC Digital Adspend report. Video was the fastest-growing ad format and for the first time has overtaken banners, which accounted for a GBP 685 million spend in the same period (up by just under 2 percent).

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Categories: Internet / Mobile & Wireless
Companies: IAB
Countries: United Kingdom
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