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Broadband

UK watchdog proposes new rules on broadband speeds in ads

Thursday 4 May 2017 | 10:03 CET | News
The Committee of Advertising Practice, which works alongside the Advertising Standards Agency (ASA) to regulate UK adverting, has published a consultation on how the communication of speed claims by broadband providers could be improved in the interest of consumers. In the current system, fixed and mobile broadband providers must be able to demonstrate that any internet connection speed they advertise is achievable for at least 10 percent of the customer base (the fastest 10th percentile). This maximum speed must be preceded with the words "up to" and qualified with information to help manage

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Categories: Internet
Countries: United Kingdom
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