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Wireless

Unefon to offer subsidised phones for prepaid customers

Friday 18 March 2016 | 14:36 CET | News
Mexican mobile operator Unefon, owned by AT&T, is planning to offer subsidised mobile phones as part of its pre-paid packages, reports El Financiero. The initiative is similar to that offered by AT&T's brand Cricket in the US, with the goal of attracting more customers in the pre-paid segment. According to Manuel Gonzalez Arce, director of Corporate Communications at AT&T, the pre-paid market is registering strong growth and Unefon aims to better its position in this segment. Besides challenging other operators, Unefon will also compete with MVNOs, with a more aggressive and more attractive

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Categories: Mobile & Wireless
Companies: Unefon
Countries: Mexico
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