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Broadband

Unilever delivers ultimatum to digital platforms: clean up or face less ad spend

Monday 12 February 2018 | 16:16 CET | News
Unilever said it will stop advertising on digital platforms such as Facebook and Google if these do not improve transparency and consumer trust in an era of fake news and toxic online content, Reuters reported, citing a copy of the speech chief marketing officer Keith Weed plans to give a the annual Interactive Advertising Bureau conference in California. "Unilever, as a trusted advertiser, do not want to advertise on platforms which do not make a positive contribution to society," the speech says.

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Categories: Internet
Companies: Facebook / Google / Interactive Advertising Bureau
Countries: World
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