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Up to 60% of Spaniards prepared to pay more for 4K - study

Thursday 12 April 2018 | 11:57 CET | News
Well over a third (36.4%) of Spaniards are planning to acquire a 4K (UHD) TV set in the near future and nearly 60 percent of pay-TV subscribers are prepared to pay more for 4K content, according to a report by Kantar TNS for SES Astra. Specifically, nearly 35 percent of viewers polled said they'd pay up to EUR 6 a month for "FTA" 4K content, while 60 percent of pay-TV subscribers would be willing to pay between EUR 3 and EUR 9. In addition, the majority of bars and restaurants would be prepared to pay up to EUR 15.

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Categories: Broadcast & Satellite
Companies: Amazon / Netflix / SES Astra / YouTube
Countries: Spain
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