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General

Usain Bolt stars in new Fastweb ad campaign

Friday 8 January 2016 | 15:11 CET | News
Italian broadband operator Fastweb has announced the start a of a new institutional ad campaign featuring the world's fastest man, Usain Bolt. In a statement, the operator said the Jamaican sprinter was chosen for his ability to evoke the "speed, stability and power" of Fastweb's fibre optic connection. "Like Bolt we target speed, but also the quality and reliability of our network and our service" said Fastweb CEO Alberto Calcagno, adding that "we also strive to be one step ahead." The ad will air from 09 January on DTT (Rai, Mediaset and La7), on satellite (Sky satellite) as well as on

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Categories: General
Companies: Fastweb
Countries: Italy
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