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Broadband

Verizon Media adds Dish to omnichannel ad platform

Wednesday 2 September 2020 | 16:10 CET | News
Verizon Media is expanding its omnichannel programmatic platform, announcing an advanced TV partnership with Dish Media in which Verizon Media's demand-side platform (DSP) will provide automated access to Dish's household addressable ad inventory. The deal enables advertisers to access traditional linear channels alongside pure-play CTV/OTT media, including Dish's Sling TV platform. 

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Categories: Broadcast & Satellite / Internet
Companies: Dish Media Network / Verizon
Countries: United States
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