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Broadband

Virgin Media Ireland partners with Google on ads during paused video

Tuesday 14 September 2021 | 17:30 CET | News
Virgin Media Ireland said it successfully diversified its revenue streams across its streaming platforms through an innovative approach to its digital advertising developed with Google Ireland. The collaboration resulted in a first-of-its kind integration of Pause Ads for Google Ads Manager, the company said.

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Categories: Broadcast & Satellite / Internet
Companies: Google / Virgin Media
Countries: Ireland
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