Virgin Media launches new animal archetype ad

Tuesday 17 March 2015 | 10:16 CET | News
UK cable operator and MVNO Virgin Media has launched a new TV ad, featuring its newest animal archetype, keen video gamer Nick the Navy Seal. In the ad, Nick is sitting on the sofa in a darkened living room illuminated only by the light coming from the TV set. Completely engrossed in his clandestine mission to bring down the enemy, we hear shooting and explosions from the TV and fellow gamers talking through the seal's headset. A voice over explains that for Navy Seals like Nick, speeds are essential to allow gamers to download new games quicker which is why they opt for Virgin Media's superfast broadband. The seal joins Ed the Sofa Bear, Ally the Night Owl and other animal archetypes featured in previous ads in the campaign created by BBH, with media planning handled by Manning Gottlieb OMD. It will also run in cinema, display, online search, social media VoD, print and out of home.

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