Virgin Media launches new Usain Bolt campaign

Monday 2 February 2015 | 03:36 CET | News
Virgin Media has launched a multi-million pound campaign featuring the world's fastest man, Usain Bolt. The track star is joined by various animal archetypes which exhibit the different ways people consume entertainment and stay connected using Virgin Media's broadband services. The ad campaign sees the return of Ed the Sofa Bear and Ally the Night Owl and the introduction of new characters Chloe the Chatterparrot and three cheeky racoons known as the Broadbandits. Each character makes the most of Virgin Media's powerful network as they all go online at the same time to do the things they

Thank you for visiting Telecompaper

Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.


Already registered?

Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Categories: General
Companies: Virgin Media
Countries: United Kingdom
::: add a comment

Add comment

Please login or register to leave a comment.

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Usain Bolt named Digicel ´Chief Speed Officer´

Published 25 Aug 2016 09:24 CET | World
Telecommunications group Digicel has announced that the world's fastest man, Usain Bolt, has been appointed as its Chief Speed ...

Usain Bolt stars in new Fastweb ad campaign

Published 08 Jan 2016 15:11 CET | Italy
Italian broadband operator Fastweb has announced the start a of a new institutional ad campaign featuring the world's fastest ...

Telkom starts fibre ad campaign with sprinter Usain Bolt

Published 23 Nov 2015 10:24 CET | South Africa
South Africa operator Telkom announced that that it has teamed up with Olympic sprinter Usain Bolt in a media partnership to ...

Virgin Media offers big discounts on 50 Mbps, 152 Mbps plans

Published 23 Feb 2015 14:13 CET | United Kingdom
UK cable operator Virgin Media is discounting its 50 Mbps Big Connection package and 152 Mbps Big Kahuna bundle for GBP 8.75 and ...

Virgin promotes sports channels with new ad campaign

Published 14 Jul 2014 15:23 CET | United Kingdom
Virgin Media launched its latest ad campaign with Usain Bolt during the World Cup Final on ITV1 on Sunday 13 July. The campaign ...

Virgin Media creates interactive race with Usain Bolt

Published 23 Jun 2014 16:38 CET | United Kingdom
Virgin Media, an Official Partner of the Glasgow 2014 Commonwealth Games, has created Race Bolt, an interactive experience for ...

Virgin Media starts new broadband campaign with Usain Bolt

Published 01 Jul 2013 15:17 CET | United Kingdom
UK operator Virgin Media announced a new multi-million pound advertising campaign featuring sprinter Usain Bolt and Richard ...

Virgin Media signs sponsorship deal with Mo Farah

Published 20 Aug 2012 11:11 CET | United Kingdom
Virgin Media has signed a sponsorship deal with double Olympic gold medallist Mo Farah. The company will launch a print ad ...

Calendar   /   Industry Events

10 May Ceva Q1 2021
10 May Weibo Q1 2021
10 May Boingo Wireless Q1 2021
10 May Synchronoss Q1
10 May NortonLifeLock fiscal Q4, investors day
10 May 8x8 fiscal Q4 results
11 May Magyar Telekom Q1 2021
11 May Radcom Q1 2021
11 May Vizio Q1 2021
11 May Sonim Q1 2021
11 May Telefonica Brasil Q1 2021
11 May Allot Q1 2021
11 May Softbank FY results
11 May United Internet Q1 2021
11 May Lattice Semiconductor investor day
11 May Small Cells World Summit
12 May Airtel Africa Q1 2021
12 May Mediaset Q1 2021
12 May NEC FY results
12 May Telefonica Deutschland Q1 2021
12 May Deutsche Telekom Q1 2021
12 May Bredband2 Q1 2021
12 May Syn Q1 results 2021
12 May OTE Q1 2021
12 May Lumentum fiscal Q3
13 May Inwit Q1 2021
13 May Telefonica Q1 2021
13 May Poly fiscal Q4
13 May Alibaba Group Q1
13 May DZS investors day
::: More Calendar Items