Virgin Media starts new broadband campaign with Usain Bolt

Monday 1 July 2013 | 15:17 CET | News
UK operator Virgin Media announced a new multi-million pound advertising campaign featuring sprinter Usain Bolt and Richard Branson. The ads kick off on prime time ITV and Channel 4 on 01 July. The campaign invites Brits to put their broadband to the test and sees Bolt go head-to-head with Blot, a slow and inefficient challenger representing regular broadband powered by DSL technology. A call to 'Challenge Your Broadband' with Virgin Media runs through the integrated campaign, pointing people to www.virginmedia.com/challenge to see how their existing broadband shapes up against Virgin Media's

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Categories: Internet
Companies: Virgin Media
Countries: United Kingdom
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