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Wireless

Visa Europe unveils new Visa / Apple Pay 'Ready' campaign

Tuesday 24 November 2015 | 09:33 CET | News
Visa Europe unveiled the new Visa / Apple Pay 'Ready' campaign to run across broadcast and social media in the UK during the coming two months. Featuring a central theme of anticipation, the campaign uses imagery that captures the pause before a primary action. The scenes then snap into the dramatic conclusions as an analogy to how fast, easy and reliable using a Visa card in Apple Pay is in everyday situations such as paying to use the Tube or in a cafe. The campaign runs in the UK and features Jiri Orsag, the Czech Republic's national weightlifting champion as well as Lloyd Ryan, big band

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Categories: Mobile & Wireless
Companies: Apple / Visa
Countries: United Kingdom
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