Visa launches contactless payment UK marketing campaign

Tuesday 10 February 2015 | 08:58 CET | News
Visa Europe has launched a marketing campaign in the UK to drive further adoption of contactless, highlighting its security, speed and ease of use. There are nearly 40 million Visa contactless cards in the UK and over 300,000 contactless payment terminals. Visa worked on the campaign with creative agency Geometry Global and media agency MEC UK. The campaign will use creative imagery, video content, social media and online content to capture the contactless payment experience and demographic in the UK, demonstrating how Britons are using Visa to pay every day in surprising and often unexpected

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Categories: Mobile & Wireless
Companies: Visa
Countries: United Kingdom
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