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Wireless

Vivo develops CRM project based on MicroStrategy platform

Tuesday 24 January 2017 | 16:39 CET | News
Brazilian operator Vivo had developed the CRM Online Dashboards project by joining the MicroStrategy's analytics platform with a CRM solution. With the online dashboard, information is made available across platforms, including mobile devices, to Vivo's main stakeholders. The main objective of Vivo's BI & big data area with the dashboards was to improve the performance of the operator's marketing campaigns. For the project, the company focused on combining the ability of business intelligence to deal with the huge volume of information scattered across countless databases from different

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Categories: Mobile & Wireless
Companies: Vivo
Countries: Brazil
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