Vivo launches project to promote women's sports

Tuesday 3 August 2021 | 17:33 CET | News
Brazilian telecom operator Vivo launched the '4% project', conceived by Soko, in which the Brazilian operator invites society to reflect on the low visibility of female sports. The numerous lines of action include a bot on Twitter that encourages people to consume more content related to the performance of women in sports and a partnership with more than 10 profiles of content creators focused on women in sports.

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Categories: General
Companies: Vivo
Countries: Brazil
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