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Wireless

Vodafone Italia launches Shakethon competition

Monday 16 January 2017 | 19:52 CET | News
Vodafone Italia announced a new marketing initiative aimed at promoting its 'Shake' mobile plans, launched in June 2016 for users aged under 30. Part of Vodafone's sponsorship of the Italian TV show 'Amici', the 'Shakethon' competition offers two prizes, each worth up to EUR 35,000. Both prizes will fund a coaching/training plan, one of which will be awarded to one of the participants of the 'Amici' talent show. The other will be decided via a prize draw among eligible Vodafone customers who participate to the competition via the 'My Vodafone' app between 14 January and 1 April.

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Categories: Mobile & Wireless
Companies: Vodafone Italia
Countries: Italy
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