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Wireless

Vodafone Italia promotes 4G initiative with Bruce Willis ad

Tuesday 13 October 2015 | 11:35 CET | News
Vodafone Italia has launched a new TV ad campaign featuring actor Bruce Willis to promote its "satisfaction guaranteed" 4G initiative. Starting 12 October, any residential or business customers who are unsatisfied with the operator's 4G service can send a message via the My Vodafone app to receive one day of free internet access every 30 days. In the Guillermo Arriaga-directed clip Willis is about to tackle a leaping tiger when the video stops streaming. A Vodafone 4G customer then tells him about the operator's new promotion and gives Willis his phone to carry on watching the video. Vodafone

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Categories: Mobile & Wireless
Companies: Vodafone Italia
Countries: Italy
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