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Vodafone Italia scoops top prize for "We Care" campaign

Monday 25 January 2016 | 09:25 CET | News
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Vodafone Italia's has been awarded the "Best Customer Experience" prize at the CMMC 2016 awards for its recent "We Care" campaign to enhance customer trust and loyalty via a series of guarantees covering a number of services. The campaign saw the introduction of a number of initiatives, such as giving customers who are unsatisfied with the operator's 4G service one day of free internet access every 30 days and launching a double-click consent procedure whereby customers are given a second chance to confirm the activation of the premium service and can ask for their money back if they are not

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Categories: Mobile & Wireless
Companies: Vodafone Italia
Countries: Italy
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