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General

Vodafone selects Ericsson for customer experience management

Sunday 21 February 2016 | 16:38 CET | News
Ericsson announced that Vodafone has selected the company's Expert Analytics offering to meet its Customer Experience Management (CEM) demands across 22 countries. The real-time, big data analytics platform is designed to help operators predict customer satisfaction, understand probable cause and automatically take the next best action to improve experience. Ericsson added that the global agreement was reached following a successful market trial of the offering by Vodafone Spain, which is the first of multiple rollouts already underway as Vodafone targets a unified CEM strategy across its

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Categories: General
Companies: Vodafone / Vodafone Spain
Countries: World
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