VPRT forecast growth in German advertising spend

Tuesday 21 October 2014 | 15:30 CET | News
German private broadcasting association VPRT has published forecasts for the media market for 2014, showing ongoing growth across all sectors of electronic media. Net television advertising revenue is expected to rise by 2.7 percent to EUR 4.2 billion this year. This means TV still dominates advertising in Germany. For overall turnover in video advertising, online and offline, an increase of about 3.6 percent is expected. Net radio advertising revenue should rise by 1.1 percent to EUR 750 billion, and the industry group expects an overall increase for audio advertising, linear and non-linear,

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Categories: Broadcast & Satellite / Internet
Companies: VPRT
Countries: Germany
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