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Wireless

Wearables turnover reaches almost CHF 50 million

Thursday 18 December 2014 | 14:20 CET | News
The trend for wearables continues; by the end of the year, about 300,000 such devices will be sold, according to GfK Switzerland. The sub-categories 'Health and Fitness Tracker', 'Smartwatches' and 'Wrist Sport Computer' will reach a turnover of almost CHF 50 million. Consumers spend on average CHF 160 per item. An international GfK survey found that the consumers' first choice are famous technology brands, and the most important distribution channels are sports retailers, followed by specialist retail shops, which sell a considerable share over the internet.

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Categories: Mobile & Wireless
Companies: GfK
Countries: Switzerland
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