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Which? survey shows many members have 'accidental' Amazon Prime subscription

Friday 12 July 2019 | 15:20 CET | News

Research from UK consumer group Which? shows that almost one third of its members have accidentally signed up for Amazon Prime.

A survey of 1,199 Which? members in June 2019 found that more half were Prime subscribers or had previously had been a subscriber. However, 28 percent of these said that had signed up to the subscription service accidentally, with many saying they were confused by the sign-up process, and some only finding out they had Prime membership months, or even years, later. 

In response, Amazon told Which? that all Prime subscribers actively decided to sign up, and that it was continuously making improvements to the sign-up process. 



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Categories: Internet
Companies: Amazon
Countries: United Kingdom
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