Xbox 360 has 65 percent market share in Brazil

Thursday 11 October 2012 | 19:31 CET | News
The decision to produce the Xbox 360 in Brazil and thus reduce the cost of the console for Brazilian consumers has made the video game console from Microsoft the most popular on the local market. This has been confirmed by a GFK study that shows that the Microsoft console has a 65 percent market share on the Brazilian game market. Only one year ago, when the Xbox being sold in Brazil was still imported, the console had a 5.9 percent share. The survey took into account different consoles, including the PS3, PS2 and Master System. The Xbox 360 is being sold for BRL 799.

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Categories: Mobile & Wireless
Companies: GfK / Microsoft
Countries: Brazil
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