Xiaomi opens first Mi Store in Austria

Thursday 17 May 2018 | 16:13 CET | News

Xiaomi, the world's No 4 smartphone manufacturer, had opened its first store in Austria. The new Mi Store in the Shopping City Sud near Vienna is the first in the German-speaking area. Previously, Xiaomi devices were only available imported by  third-party retailers. The new Mi Store's total area will be 100 square meters. The official opening is planned at the end of May. 

The Mi Store will be operated by Venkon Technix, a distribution company based in Croatia, which already represents Xiaomi in Croatia, Montenegro, Slovenia and Serbia. The franchise company plans to open four more shops in Austria, of which two in Vienna. 

The expansion to Austria represents an important step in Xiaomi’s expansion in Europe. The company targets a 10-percent market share in the smartphone segment. The company expects revenues to consist of 70 percent from smartphones and 30 percent from other products, said Venkon Technix COO Domagoj Cavar.

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Categories: Mobile & Wireless
Companies: Xiaomi
Countries: Austria
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