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General

Yaap Shopping loyalty service for SMEs launched in Spain

Wednesday 11 June 2014 | 15:34 CET | News
Yaap, the digital services joint venture set up by Telefonica and Spanish banks CaixaBank and Banco Santander, has launched a service, dubbed Yapp Shopping, to help small businesses interact with customers. Yapp Shopping is effectively a loyalty network for local businesses – from clothing stores to watch shops, restaurants, gyms and hairdressers – that often have little online presence. The service allows them to interact with hundreds of thousands of customers by offering discounts and promotions on their products and services. The service will launch in Valladolid this week and in Palma de

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Categories: General
Companies: Telefonica
Countries: Spain
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